Project acronym: Crossing Fences

Project title: Crossing Fences - The Green and Natural Heritage of Gardens & Parks goes Tourism / X-ing # # #

Application round: 1

Measure / Priority: Measure 2.3 Enhancing good management of cultural and natural heritage,valuable landscapes and natural resources
Selected outputs:

Lead Partner:

City of Celle - Chief Executive
Stadt Celle - Der Oberstadtdirektor, Helmuth-Hörstmann-Weg 1
29220 Celle
GERMANY


Contact person:

Rainer Krispin
Helmuth-Hörstmann-Weg 1
29220 Celle
GERMANY
Tel: +49 (0) 5141 / 12 22
E-Mail: rainer.krispin@celle.de


Summary description of the project:

A new brand "European Gardens - culture, nature and pleasure" has been placed to provide visitors and tourists a perfect culture and nature experience in gardens and parks in Northern Europe.

The brand came into existence in collaboration between Turisme region syd in Denmark, Båstad Turism Ltd. in Sweden, Västra Finlands Miljöcentral in Finland and Lüneburger Heide, Celle in Germany with purpose of further developing and making visible gardens and parks.

The main objective of the whole project was to build up a permanent network of gardens and parks on a regional and transnational level and to market them together in order to increase the interest in gardens and parks among decision makers, visitors, tourists and inhabitants. The goals and objectives of the local projects differ from each other. However, the overall objective for all partners is to develop the gardens and parks, to make them more attractive and to market them together.

About 150 gardens and parks are chosen because they symbolise a cultural heritage and have a high quality of experience. At the same time there is attached importance to dissimilarity among the represented gardens. You can find gardens with for example a particular historical value in which there are castles and manor houses; gardens with an artistic distinctive mark in which there are attached exhibitions in the form of for instance exotic animals. The spectrum covers a wide field and with European Gardens there should be room for culture, nature and pleasure.

As inspiration to the many unique experiences in European Gardens you find under www.european-gardens.com examples from Denmark, Germany, Finland and Sweden and links to many European Gardens.

Following the baltic parks and garden route you will find and attractive offer of cultural events and outdoor activities, which where developed within the project. New marketing concepts were the basis for parks and gardens to become more professional and to create and income which is necessary to maintain these green cultural heritages.

Parks and gardens from other european countries are welcome to join the “European Gardens”.

For this purpose the partnership is going to found an international association of parks and garden.

Achievements of the project so far:

Gardens and parks have been more attractive and accessible for visitors because of the project. The tourism organisations have become more aware of the assets represented in the gardens and parks.

The project has brought new knowledge to the participants because of the content of the international meetings, study visits and workshops. New ideas and marketing knowledge where gathered in all participating region. The cornerstone for a transnational baltic parks and garden route was laid within the project. The project partners will continue developing the tourism products based on garden and parks as a part of the content of holiday and garden tour packages.

Gardens and parks contributes to the general tourism profile of the regions. The value of the Press, PR and marketing activities are huge. People became more aware of the importance of cultivated green areas. The developed marketing concepts allows the gardens to produce and income to re-invest it into the maintenance and development of the garden.

In some participating regions the municipalities marketed their parks and gardens togehter for the first time, instead of competitive marketing activities. On the regional level a common marketing strategy and common concepts have been developed in order to wake up the interest for gardens and parks. The gardens and parks contribute a lot to the general tourism profile of the region.

A larger trans-sectoral understanding between gardening planners and touristic experts was implemented. The interest among tourism people for gardens and parks has grown rapidly. Development plans have been made for most of the parks and gardens and in some cases the plans have been completely or partly implemented.

Cooperations with other gardens and parks networks were strengthen and new joint activities came up:

A complete new network of gardens and parks has been established in specified regions Germany, Denmark, Sweden and Finland. Cooperation has been launches with other national and international networks, e.g. with the “Royal Horticultural Society”.

Homepage: www.european-gardens.com / www.crossing-fences.net

Duration: 16.01.2002 - 15.04.2005, 39 months

Approximate total project budget: 2,385,100.00€

ERDF: 1,161,300.00€

Norwegian national contribution: 0.00€

List of partners

Institution

Town

Country

Contact

Telephone / E-Mail

City of Celle - Chief Executive

Stadt Celle - Der Oberstadtdirektor, Helmuth-Hörstmann-Weg 1
29220 Celle		DEMr. Wolfgang Graap+49 (0) 5141 / 12 22 wolfgang.graap@celle.de

Celle County

Trift 26, Celle
29221 Celle		DEMr. Karsten Hälbig+49 5141 916 286 karsten.haelbig€lkcelle.de

Cuxhaven County

Konrad-Adenauer-Allee 1
27472 Cuxhaven		DEMr. Markus Blenkers+49 4721 5996 12 m.blenkers@afw-lk-cux.de

City of Cuxhaven

Konrad-Adenauer-Allee 1
27472 Cuxhaven		DEMr. Jürgen von Ahnen+49 4721 599716 juergen.v.ahnen@cuxhaven.de

Harburg County - Open Air Museum Kiekeberg

Am Kiekeberg 1
21224 Rosengarten-Ehestorf		DEMr. Rolf Wiese, Mr. Stephan Kaiser+49 40 790 176 0 kaiser@kiekeberg-museum.de

Lüchow-Dannenberg County / Elbtalaue-Wendland Tourisitk GmbH

Königsberger Str.10
29439 Lüchow (Wendland)		DEMrs. Schöning+49 5841 120261 wendland-tourisitk@t-online.de

Lüneburg County

Auf dem Michaeliskloster 4
21335 Lüneburg		DEMr. Paschen+49 4131 261374 landkreis@lueneburg.de

Osterholz County / Tourism Agency Teufelsmoor-Worpswede-Unterweser e.V.

Osterholzer Straße 23
27711 Osterholz-Scharmbeck		DEMr. Peer Beyersdorf+49 4791 930253 wirtschaft@landkreis-osterholz.de

Rotenburg County / Touristikverband Rotenburg zwischen Heide & Nordsee e.V.

Am Markt 4
27404 Zeven		DEMr. Christoph Reuter+49 4281 950 666 info@tourow.de

Soltau-Fallingbostel County / Erlebniswelt Heide GmbH

Bornemannstr. 7
29614 Soltau		DEMr. Wilfried Gebhardt+49 5191 828280 gebhardt-soltau@t-online.de

Stade County

Am Sande 2
21682 Stade		DEMr. Giesler, Mr. Bock+49 4141 12 0 planungsamt@landkreis-stade.de

Uelzen County

Veersser Str. 53
29525 Uelzen		DEMrs. Marlis Kaempfer+49 82 2901 wifoe@landkreis-uelzen.de

Verden County

Lindhooper Str.67
27281 Verden (Aller)		DEMr. Sander+49 4231 15 428 wirtschaftsfoerderung@landkreis-verden.de

District Government Lüneburg

Auf der Hude 2
21339 Lüneburg		DEMrs. Monika Scherf+49 (0) 4131 / 15 25 monika.scherf@br-lg.niedersachsen.de

Lüneburg Heathlands Touristic Ltd.

Barckhausenstr. 35
21335 Lüneburg		DEMr. Peter Adler+49 / 4131 737313 adler@lueneburger-heide.de

Båstad Turism / Båstad Tourism Ltd.

P.O. Box 1096
26921 Båstad		SEMr. Peter Lundqvist+46 / 431 / 75 306 peterl@bastad.com

Båstad Kommun

P.O. Box 1096
26980 Båstad		SEMr. Ingemar Holgersson+46/ (0) 431 / 770 0 ingemar.holgersson@bastad.se

NOSAM

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25189 Helsingborg		SEMr. Thord Persson+46/ (0) 42 / 10 50 thord.persson@stad.helsingborg.se

Norrvikens Trädgårdar

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26991 Båstad		SEMr. Bert-Arne Skogh+46 / (0) 431 / 36 9 bert-arne.skogh@swipnet.se

West Finland Regional Environment Centre

P.O. Box 262
65101 Vaasa		FIMrs. Riitta Kankaanpää-Waltermann, Head of Development+358 / 6 / 367 5211 riitta.kankaanpaa-waltermann@vyh.fi

Svenska yrkesinstitutet

Fabriksgatan 1 A
65200 Vaasa		FIMrs. Ulla-Maj Jern. .

Pedersöre församling

PB 34
68601 Jakobstad		FIMr. Anders Härmälä+358 / 6 / 785 81 anders.harmala@evi.fi

Staden Jakobstad

PB 87
68601 Jakobstad		FIMr. Ilmari Heinonen+358 / 6 / 785 12 30 ilmari.heinonen@jakobstad.fi

Kronoby Folkhögskola

Torgarevägen 4
68500 Kronoby		FIMr. Peter Sandbacka+358 / 6 / 82 31 500 peter@kfhs.fi

Kimo Bruks Stiftelse

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66800 Oravais		FIMr. Ulf Johansson+358 / 6 / 383 55 50 ulf.johansson@svof.fi

Maxmo kommun

Tottesund 529
66640 Maxmo		FIMr. Alf Wiklund+358 / 6 / 345 15 32 alf.wiklund@maxmokommun.fi

Kaskö Stad

Raatihuoneenkatu 34
64260 Kaskinen		FIMrs. Margit Kaseva+358 / 6 / 220 72 02 margit.kaseva@kaskinen.fi

Kristinestads Stad

PB 13
64101 Kristinestad		FIMr. Dan Anders Sjöqvist+358 / 6 / 221 62 30 dananders.sjoqvist@krs.fi

Seinäjoen kaupunki

PL 215
60101 Seinäjoki		FIMarja-Terttu Saari+358 / 6 / 416 21 24 marja-terttu.saari@seinajoki.fi

Korsnäs kommun

Strandvägen 4323
. Korsnäs		FIMrs. Anita Ismark+358 / 6 / 347 91 20 anita.ismark@korsnas.fi

Föreningen Brage i Vasa r.f.

PB 63
65101 Vaasa		FIMr. Lee Esselström+358 / 6 / 312 71 66 vasa.brage@kolumbus.fi

Vaasan Kaupunki

PL 3
65101 Vaasa		FIMrs. Christine Bonn+358 / 6 / 325 11 75 christine.bonn@vaasa.fi

Nykarleby Stad

Topeliusesplanaden 7
66900 Nykarleby		FIMr. Peter Sjöbolm+358 / 6 / 785 61 11 peter.sjöblom@nykarleby.fi

Malax Museiförening r.f.

Ribäcksvägen 446
66140 Övermalax		FIMr. Lorenz Uthardt3654541 lduthardt@pp.qnet.fi

Närpes Stad

Kyrkvägen 2
64200 Närpes		FIMr. Peter Andersén+358 / 6 / 224 91 11 peter.andersen@narpes.fi

Karleby Stad

PL 47
67101 Kokkola		FIMr. Veli-Pekka Koivu+358 / 6 / 828 93 60 veli-pekka.koivu@kokkola.fi

Turisme region syd - Sjælland, Møn, Lolland, Falster

Østergågade 3 D
4800 Nykøbing F.		DKMr. Glen Polano+45 5486 13 48 info@visiteastdenmark.com

Saare Mõisa Arendajate Selts / Society of Saare Manor Developers, Jõgeva County

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49301 Saare		EEMr. Jüri Morozov+372 77 34 818 jyri@saarevv.ee
Creation date: 11.09.2010 04:47:43
Source: http://www.bsrinterreg.net/programm/project.php?id=10140
Project: Crossing Fences - The Green and Natural Heritage of Gardens & Parks goes Tourism / X-ing # # #