Project acronym: BothnianArc-ACTion

Project title: Bothnian Arc - Arctic Coastal Tourism Region

Application round: 2

Measure / Priority: Measure 1.2 Promoting sustainable spatial development of specific sectors
Selected outputs:
  • Online tourism products on internet portal www.bothnianarc.org: BothnianArc.htm [476 kByte]
  • Report: Bothnian Arc action (in Swedish): Report_ba.pdf [1535 kByte]

Lead Partner:

Regional Council of Northern Ostrobothnia
Kauppurienkatu 8A
90100 Oulu
FINLAND


Contact person:

Ilkka Yliniemi
Kauppurienkatu 8A
FIN-90 100 Oulu
FINLAND
Tel: +358 8 3214030
E-Mail: ilkka.yliniemi@pohjois-pohjanmaa.fi


Summary description of the project:

Bothnian Arc is a Swedish-Finnish coastal zone in the northern part of the Gulf of Bothnia with a sub-arctic climate. Thanks to the Gulf Stream, it has four distinct seasons and offers exotic tourism destinations in an arctic coast and archipelago milieu. However the tourism profile of the region and tourism competence there have to be strengthened. A trans-national co-operation for the development of the area has already started including the establishment of the joint organisation Bothnian Arc Association.

The objective of Bothnian Arc ACTion was to make Bothnian Arc a well-known borderless destination with a unique arctic character. Planning of coastal and archipelago tourist trails including development of tourism services was one foreseen project activity as well as development of new tourist products related to the specific northern environment. The objective was also to create a joint marketing strategy and to investigate the possibilities to use mobile IT in tourism.

Trans-national co-operation will contribute in positioning of the area. At the same time the Karelian and Swedish-Finnish coastal regions create together an exciting tourism concept, “Arctic coastal and archipelago tourism”. The Danish Centre for Regional and Tourism Research will contribute with theoretical backup in the development of tourism concepts. An important aspect is the planning of strategic coastal/archipelago trails with different related tourism services. The project will also study the products and packaging. The objective is also to create a joint marketing strategy. Further a platform will be developed for using mobile IT in tourism. Measures for special investments in land and waterway infrastructure are an important part of the project also. Planning and work methods as well as indicators that balance the needs of tourism with environmental/cultural interests and lead to long-term sustainable development will be established.

Achievements of the project so far:

An extensive web-based service catalogue providing information on more than 1 000 providers of different tourist products was established at http://www.infokartta.fi/bothnianarc. The services includes offers from companies providing accommodation, fishing and hunting services, handicrafts, wilderness trips, golf courses etc. Information on the location of many of the service providers can be found with the help of a map search engine integrated into the system.

The project promoted the development of new tourism products building on the characteristic features of the region. Tourism products like BothnianRoad, BothnianIce and BothnianBeach were developed. The partnership also made an attempt to introduce and market a specific Bothnian card that would have allowed tourist to get special offers by the companies part of the concept. However, this concept still proved to be premature in the region. Theoretical analyses of the tourism potential of the region in a European and global context provided useful inputs to the project work.

Homepage; www.bothnianarc.org www.bothniancard.com www.infokartta.fi/bothnianarc

Duration: 26.06.2002 - 25.09.2005, 39 months

Approximate total project budget: 1,033,220.00€

ERDF: 644,956.00€

Norwegian national contribution: 0.00€

List of partners

Institution

Town

Country

Contact

Telephone / E-Mail

Regional Council of Northern Ostrobothnia

Kauppurienkatu 8A
90100 Oulu		FIIlkka Yliniemi+358 8 3214030 ilkka.yliniemi@pohjois-pohjanmaa.fi

Country Administration of Norrbotten

.
97186 Luleå		SELars Hällgren+46 920 96113 lars.hallgren@bd.lst.se

Petroskoi State University, Karelian Innovation Center Business Incubator

Anokhin st. 20-203
185640 Petrosavodsk		RUMikhail Zolotov+7 8142 763365 zolotov@psu.karelia.ru

Centre for Regional and Tourism Research

Stenbrudsvej 55
3730 Nexö, Bornholm		DKMikkel Toudal+45 56440042 toudal@crt.dk

Subregion of Kemi/Tornio

Tietokatu 6
94600 Kemi		FIPeter Brusila+358 16 228560 peter.brusila@kemi.fi

Subregion of Oulu

Oulu Cityhall, PO-Box 237
90101 Oulu		FIJouni Kähkönen+358 8 55841320 jouni.kahkonen@ouka.fi

Subregion of Ii

Oijärventie 12
95100 Kuivaniemi		FIMarkku Kehus+358 16 268220 markku.kehus@kuivaniemi.fi

Subregion of Raahe

Brahenkatu 10
92100 Raahe		FIMarjo Lindholm+358 8 2992515 marjo.lindholm@raahe.fi

Subregion of Ylivieska

Kalajoentie 5
85100 Kalajoki		FIJukka Puoskari+358 8 4691200 jukka.puoskari@kalajoki.fi

Municipality of Luleå

.
97185 Luleå		SEGöran Wallin+46 920 435611 goran.wallin@fritid.lulea.se

Municipality of Piteå

.
94185 Piteå		SEAnders Granberg+46 911 96008 anders.granberg@klk.pitea.se

Municipality of Boden

.
96186 Boden		SELeif Nordström+46 921 62315 leif.nordstrom@boden.se

Municipality of Kalix

.
95285 Kalix		SEHelena Eriksson+46 923 65027 helena.eriksson@kommun.kalix.se

Municipality of Haparanda

.
95385 Haparanda		SESirkka-Liisa Stock+46 922 15256 sirkkaliisa.stock@haparanda.se

Municipality of Skellefteå

Fritidskontoret
93185 Skellefteå		SELeif Gustafsson+46 910 735312 leif.gustafsson@kommun.skelleftea.se

County Administration of Västerbotten

.
90186 Umeå		SEMagnus Wiklund+46 90 107360 magnus.wiklund@ac.lst.se

University of Oulu

Linnanmaa PL 7910
90014 Oulu		FIGottfried Effe+358 8 5537333 gottfried.effe@oyt.oulu.fi

University of Lapland

PL 122
96101 Rovaniemi		FIJarkko Saarinen+358 16 3412643 jarkko.saarinen@urova.fi

Oulu Polytechnic

Kotkantie 1
90250 Oulu		FIMatti Alila+358 8 3126562 matti.alila@oamk.fi

Kemi-Tornio Polytechnic

Pakkahuoneenkatu
95400 Tornio		FIOuti Ponkala. outi.ponkala@tokem.fi

Central Ostrobothnia Polytechnic Ylivieska Department

Paul Halvarinkatu 1
68600 Pietarsaari		FIHelena Åkerlund+358 6 7888551 helena.akerlund@cop.fi

Regional Council of Lapland

Hallituskatu 20b
96101 Rovaniemi		FIMervi Nikander+358 16 3301213 mervi.nikander@lapinliitto.fi

North Ostrobothnia Regional Environment Centre

Isokatu 9
90101 Oulu		FIMauri Toivio+358 8 3158564 mauri.toivio@vyh.fi

Finnish National Road Adminstration

Veteraanikatu 5
90101 Oulu		FIAini Sarkkinen+358 204 226831 aini.sarkkinen@tiehallinto.fi

Lapland Regional Environment Centre

Hallituskatu 3
96101 Rovaniemi		FIRiitta Lönnström+358 16 3294497 Riitta.Lonnstrom@vyh.fi

Metsähallitus (Forest Administration)

Box 81
90101 Oulu		FIPauli Määttä+358 205 646637 pauli.maatta@metsa.fi

Finn West

Kauppurienkatu 8 A2
90100 Oulu		FIKati Kemppainen+358 8 3214038 kati.kemppainen@pohjois-pohjanmaa.fi

Kalajoki Tourism Institute

Opintie 2
85100 Kalajoki		FIJanne Kyrö+358 8 4639420 janne.kyro@kaol.ppnet.fi

Luleå University of Technology

.
97187 Luleå		SEMats Eriksson+46 920 491821 mats.eriksson@cdt.luth.se

Swedish National Road Administration, Northern Region

Box 809
97125 Luleå		SEAnders Lundström+46 920 243914 anders.lundstrom@vv.se

Norrbotten Lapland Tourism

Delfingatan 2
97334 Luleå		SERoland haapalahti+46 920 257990 roland.haapalahti@telia.com

The Bright Coast (Ljusa Kusten)

Kronan H3
97442 Luleå		SEOve Danielsson+46 920 434399 ljusakusten@kronan.net

Swedish Maritime Administration, Bottenviken Traffic Area

Strömörvägen 9
97437 Luleå		SESven haneborn+46 920 258391 sven.haneborn@sjofartsverket.se
Creation date: 07.09.2010 17:32:38
Source: http://www.bsrinterreg.net/programm/project.php?id=10192
Project: Bothnian Arc - Arctic Coastal Tourism Region